[Chris]

This is the perfect place to put your comment, Erik! And thank you for sharing it.

It is common that a lot of challenges in our work come from folks discussing directions/solutions when they really don’t share the same framing of the problem. In essence, they disagree about what problem needs to be solved, not really possible ideas of what to do.

Our typical 16-week consulting projects had 4-6 weeks of research and framing the challenge & opportunity. Then we would bring the client team in to use their expertise to “solve” the crisp, focused scope.

I’ve found organizations have a harder time now taking the time to frame their challenges. Perhaps the whole lean/design sprint/minimal viable product has everyone believing that understanding the problem better doesn’t matter…